The Valtellina E-bike Festival in Italy is a new entry on the European scene of mountain bike events and it might very well become quickly one of the most populars. The team behind the festival created the foundation for something that can grow and evolve into an appointment e-mountain bikers from northern Italy and the neighbours countries of Switzerland and Germany will be looking forward to doing every year. From a mountain bike riding point of view, the Valtellina valley is probably one of Italy’s best kept secret; the trails are awesome and can be ridden all year long.
Since September 2020 was the first edition of the Valtellina E-bike Festival, it was exciting to translate into a brand image the vision, the feel and the personality that the people who created the event had in mind. It had to give the idea of a great mtb festival, to represent the Valtellinese nature, its woods, its rivers and its lakes; it had to highlight the clean energy of e-mountain biking and at the same time the competitive side of it; last but not least, it had to transmit the desire to live and enjoy life. And, because the event will be held annually in the fall but marketed during the summer, special care was taken to choose an appropriate color palette.
Between March and September we coordinated a number of supports to create a strong visual connection and build the brand around the event. Our work went from finalising the logo all the way to the event catalogue and included also a smaller leaflet, a leaflet holder, the event poster, the Facebook header, a totem display, flags, banners etc.
At THEATRE, we enjoy collaborating with teams. If you are planning an event, we’d love to help you get started. Contact us today!